About This Webinar

Sean Conners of Contractor Appointments invites Pete Dabbelt of gFour Marketing to join him on this live webinar to talk about the pain points and solutions for companies who are looking to best maximize the leads they have, as we start heading into the colder months and Holiday season.

Together Sean and Pete will be discussing topics around creative ways companies can maximize their ROI on their leads from earlier in the year that have gone ‘old’ or ‘stale. They’ll discuss whether sales or marketing should be gathering company reviews, how can companies turn previous customers into referrals, and they’ll be talking through how to calculate the effectiveness of marketing to current or past customers.


  • Creative ways companies can maximize their return on old or stale leads from earlier in the year
  • Who should be responsible for gathering reviews (sales or marketing)
  • How can companies turn previous customer into referrals
  • How your team can measure the impact of marketing to current or past customers


Sean Conners
Founder & CEO of Contractor Appointments

Sean Conners is the Founder, and CEO of Contractor Appointments, a performance-based lead generator providing predictable growth for top home service brands. Pay Per Lead or Pay Per Sale.

Sean geeks out on building systems, structure, and automation that empower better customer experiences. The past 14 years of his career have been spent in technology and lead generation for Home Services brands. He’s a father of 8 amazing kids, has been married almost 14 years, and resides in the beautiful state of Minnesota. He loves to snowboard with his kids in the winter and spend every minute they can on a lake in the summer.

Pete Dabbelt

VP of Sales & Marketing at gFour Marketing Group

As the VP of Sales & Marketing at gFour Marketing Group, Pete helps the gFour Marketing Group develop and implement profit-focused marketing and business development strategies designed to get residential contractors more customers at the lowest marketing cost. gFour Marketing Group is also the only provider of the award winning “done for you”​ 1Into5 Program.

gFour Marketing Group works with companies in the Home Improvement industry to help companies increase referral business, repeat business, rehash business, quality reviews, and much more.

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